Friday, September 10, 2010

How to Engage Your Blog Readers with Cc:Everybody

A few weeks ago I wrote a review of a cool new service Cc:Everybody started by people behind Omgili (the service I have just mentioned recently in the post on choosing SEO hosting). Basically, the tool provides a way to take advantage of your useful email correspondence which would otherwise have got lost in your private inbox.


The best thing about the tool is that it’s a huge playground. You can think of new and new awesome ways to use it. What I decided to do is to use it for an email Q&A session.

First, what did I do?

Setting Up Your Public Email Inbox

Registration is quick and easy. I registered and got my public email inbox. Now, once I have some useful email correspondence I would like to share with the world, all I need to do is to CC my @cceverybody.com email address. The post will go live and shared publicly after I confirm the action (via email or online).
Note also that all further back-and-forth correspondence with the same person on the same topic, gets automatically published in your public inbox in the same thread.


The second thing I did was adding my Twitter account – this way…

  • I can reply and publish any Tweeted questions as well (referencing my Twitter account)
  • I can automatically share my public correspondence on Twitter.
Besides publishing your email correspondence online, you can:

  • Comment on others’ threads;
  • Receive comments from readers and moderate comments;
  • Pin (or stick) any conversation for it to always appear on top (just like in a regular forum).

Playing Further

Then I started playing. I posted an update to my personal blog inviting everyone to send their SEO-related questions to my @cceverybody.com email address. I got quite a few questions but replied to only most interesting ones (and to those I knew what to answer).


I got great feedback from Twitter followers and blog readers:

CCeverybody feedback
Then, I also used this plugin to update my post of new answers I publish (Read: Blogify Your Static Website for Google):
Embed CC:Everybody updates
To publish the RSS feed of your CC:Everybody mailbox updates, use this code to fetch and display your inbox atom:
http://cceverybody.com/username/atom,num_items:=100,random:=false,show_description:=true–>
For example, for me that was:
CC:Everybody atom
Note also, that not only my original post gets automatically updated of new answers in my public inbox. My Twitter followers get those updates also. And all I need to do is just forward my email to my @cceverybody.com email address.
In seconds my email Q&A session gets comments and retweets:
CC:Everybody comments
While I didn’t have too much time to play as much as I would like to, I liked how the experiment went through. Imagine if you put some time, effort and creativity, you can come up with the powerful Q&A content, for example!

My personal conclusion is that Cc:Everybody is a great tool and I’d love to hear your thoughts!

source from:searchenginejournal.com

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