Wednesday, October 13, 2010

How to Learn to Love Your Blog

We bloggers have an intricate relationship with our sites. Some days, you can feel something akin to a genuine affection for the blog you’ve lovingly crafted. Other days, you want to throw a brick through the screen of your PC and walk away to retrain as a truck driver.

Love it or hate it, blogging is the cornerstone of any successful business, and it’s a vehicle which looks set to stay.

Given the fact that blogging isn’t a transient trend, is there a way of developing a genuine, long-lasting affection for your site?

Can we turn our feelings towards our blog in to the equivalent of soul mates, rather than bickering siblings?

Instead of feeling slightly nauseous at the thought of updating our blogs, wouldn’t it be lovely if it were possible to look forward to going online and updating our sites, with the same affection as we walk our dogs every day, or kiss our spouses goodnight?

Well, it is.

It may not be possible, as veteran bloggers, to recapture the first thrills of blog ownership. However, it isn’t too hard to find an easy relationship with our blogs which make us comfortable with making our livings online.
Yes, blogs are frustrating.
Yes, we can feel let down when our posts flop, or we don’t generate the comments we feel that we deserve.
Admittedly it can also be soul-destroying to keep checking our site rankings and see the product of our business planning and devotion floundering around with a poor status on the search engines.
Given all this, perhaps it is time for us as bloggers to remember the principles behind blogging, and get back to the real reason why we post our views online.

Responding to the ebbs and flows of blog ownership

Running a blog is a long-term prospect. Just as we only learn to drive properly after we pass our test, or fall fully in love after being in a relationship for a few years, so we need to think about our blogs as something which we subscribe to for the long haul.

Although the ‘newness’ of a blog fades like the first flush of a relationship, it can be replaced with a full understanding of the blog process; how it works, what you need to do to succeed, and what elements of the blogging process you need to focus upon to be successful.

There will always be times as a blogger that you lose your enthusiasm. In the same way as we have arguments with our partners, we can fall out with our blogs. It could be that we experience technical difficulties, or our viewer rate drops off, or we are so pushed for time that blogging feels like a chore rather than a pleasure.

When this happens, we need to go back to the first flush. Can you remember when you first got recognition as a blogger? When you got your first non-spam comment, and responded? When your blog got its very first ping-back?

These feelings do not go away, they just at times become eclipsed by the everyday grind of keeping your blog updated.

Falling in love again

Perhaps it’s time to fall in love with your blog again. Go and look at your beautiful site and admire the work which you have put in to it.

Check out the number of visitors whom you attract every day, and feel that first wonder at being able to provide the service to your customers. Read your comments and be proud.

Most of all, consider your blog as an extension of you, with all your foibles, faults and attributes, and learn to love it once again.

source from:searchenginejournal.com

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